How do I even start this reflection…other than saying PRSSA National Conference was literally THE BEST time I’ve had in such a long time.
I got to attend with the best group of young women (shout out Rachel, Becca, Kyla, and Neiry):
I had the chance to pull out some of my favorite and most fashionable professional clothing pieces:
I met some beautiful and talented friends:
And I explored one of the prettiest cities I’ve been to (yet):
Though all of this was amazing and I had a great time getting to know the other girls in my chapter who went as well as new friends, I am even more grateful for the amazing professional development growth I received.
Two speakers who really stuck out to me were Jason Mollica and Jonathan Mildenhall.
Mollica spoke about strategies for personal branding. He offered very thought-provoking questions and tips to help your branding as you move forward in the professional world. This was important to me because as I continue in the professional world, it becomes more and more crucial for me to make sure I am putting my best foot forward when people visit my social media profiles.
Mildenhall focused his session on the word “purpose.” He posed the thought that what drives a successful campaign is the purpose behind it. If you have an actual purpose behind the campaign you’re launching, something that stirs your passion, it will have a better chance of succeeding. This was important to me because passion is something I thrive off of. I want to be passionate in the work I do. I know that if I am not passionate about the mission of the campaign or the company I’m working for, I won’t be putting my whole heart into it.
This experience 100% confirmed that I am in the right career field. Public Relations is what was meant for me.
It also helped confirm that social media advertising and promotion is the direction I want to take within the public relations realm.
I’m not sure exactly what that looks like, but I know that the path set before me will continue to be made clear through the opportunities and experiences afforded to me by PRSSA and the university I attend.
As I mentioned previously, this conference was amazing. I made so many connections with other young professionals, grew closer with others in my chapter, and gained so much incredible professional advice and strategies that I will carry with me throughout my career.
Here’s to PRSSA National Conference 2018!