(this is a mock blog piece for Nike during a social media analysis project).
Nike would like to extend a gracious thank you to all who have shown nothing but overflowing support of our 30 year anniversary campaign titled, “Just Do It.” We appreciate you and all of your support.
Nike realizes the controversy that comes when taking a stance on social issues, but we believe it is our duty to use our platform and voice to speak out against the injustice that exists in our society.
Though we, as a country, have come a very long way since the beginning of our great nation, we have much work to do to create a safe and equal space for all the wonderful citizens of our country.
We celebrate this campaign with those who support our cause, but we also understand there are many who disagree and do not support this campaign. Our goal, from the beginning stages of planning this campaign, was to raise awareness of issues crippling our society.
Nike asks those who oppose our campaign to still listen, to watch, and to join conversations with those whom you disagree with.
Our campaign has caused far too many hateful conversations. We ask both those who agree and disagree with us to come together and have civil conversation with one another. Both sides can learn from the other.
Again, we thank those who have shown us amazing support in this time and we encourage you to continue having conversations and raising awareness of issues you have found to exist in our culture.
Let this also serve as a reminder that anyone can do anything they set their mind to. You have the power to get yourself where you want to be.
Just do it.