My thoughts towards COMM-362

When I learned that through my major, I would have to take a class called Social Media Strategies, I was ECSTATIC.

I believe there is so much potential for advertising and promotion in the world of social media and honestly, I think it will eventually have more influence over consumer purchases than television and radio. 

For anyone who knows me at least semi-well, they know that my dream is to work in social media advertising and promotion. What that means is I would love to manage or oversee all social media content for an organization. 

So, for me to take a class that was literally ALL about social media, was like a Christmas present. 

This class definitely did a great job of explaining more in-depth about the theories and processes in social media which provided so much valuable insight. The textbook alone is something I will keep with me as a I go through my career, but I will probably purchase updated versions of it. 

I like that we were able to learn about the different social media outlets through class presentations as well as analyze the social media of a major corporation. Analyzing social media is something my future job will require a lot of, so I loved having the practice with this project. 

One thing I think could have helped in the course is learning more about how to use data from our social media accounts to grow our followings, both personally and in a business.

I am a very research and number-based person, and I want to make sure that the content going out on my platforms and the platforms for the business accounts I run is what my audience wants to see. So for that reason, I think it would have been beneficial to do some type of case study on ourselves using one of our social media outlets to analyze and try different techniques in order to grow our following. 

Let’s talk about the crazy.

It’s been so long since I’ve written a blog post just to write, instead of writing one for a class assignment. I’m sure some of you who follow my blog have been curious about the shift from “advice and life” type blog to very professional, “social media and public relations” type of blog.

what up girl GIF by The Paley Center for Media

So, allow me to jump right in and update you on my life for the last 3-4 months.

Please let me start by saying this has been the CRAZIEST but the BEST semester I’ve ever had in college. Going into my junior year of college, I didn’t think I would be saying that.

The first thing I can say is that I genuinely love all of my classes (except maybe one…). I’ve gotten to the point in my college career that the majority of classes I am taking are for my major — aka my future career. It’s so much easier and more fun to sit through the classes I’m in because I can apply this knowledge directly to what I’ll be doing when I graduate. 

justice adam ruins everything 124 GIF by truTV

In addition to my classes, I’m more involved on campus than ever. I’m the VP of Olivet’s chapter of PRSSA (Public Relations Society of America), an Account Executive (team leader) for our student-run strategic communications firm, Inspired Strategies Agency, and the Director of Public Relations for Olivet’s Proclamation Gospel Choir.

All three of these leadership positions have provided me with more experience than I could’ve imagined coming into the year. I have learned so much about the field of communications and particularly public relations. Being placed in these roles has 100% confirmed the thought that I am headed towards the right career path. And let me tell you, I’m SO FREAKING EXCITED about it. 

so excited fangirl GIF by Martellus Bennett

Aside from classes and participating in on-campus organizations, I work in our student recreational center. Let’s be honest, this job is just nice because it’s a way to make some money. But in actuality, I couldn’t be more thankful for this job and the supervisors I have. Each of them go out of their way to show they actually care about you and what’s going on in your life. I definitely have some of the best co-workers. 

I’m also working part-time creating graphics and helping run social media for an Indianapolis-based company. This has been going on for close to a year, probably, and it has given me real-world experience doing exactly what I envision myself doing when I graduate.

busy rihanna GIF

I have one other huge project up my sleeve, but that is a BIG work in progress right now. But, it is something that I am so excited for and that will hopefully be the start of a successful professional career!

In addition to all the school and work stuff, I’ve began playing around with my camera and building a portfolio to make some more money while I’m still in school. Photography is something I’ve always been curious about but taking the time to learn the ins and outs of using my camera and taking the best photos has been amazing. It’s turned from a curiosity into a hobby and passion. Taking and editing photos is one of the biggest stress relievers and I love every part of the process.

gordon ramsay love GIF by Google

Lastly, this semester I’ve made and developed so many friendships that I never expected. It’s been amazing meeting so many new people, hearing the stories of ones I’ve known the last three years but never took the time to get to know, and strengthen the friendships that already existed. This semester I’ve learned who I can count on and who I can’t.

I’ve been shown what true friendship is like — the good and the bad sides, and working through problems with friends you truly care about.

Being there for them when you feel like you’re drained and staying up late is the last thing you want to do, but knowing they would do the exact same thing for you if the situation were reversed. 

Having friends who can tell when there is something wrong, whether it’s stress or boys or other friends, anything, and allowing them to actually be there for you — letting your walls come down and showing them the more vulnerable parts of you. 

Friendship is work and compromise, the same as any other relationship in your life. And I’ve found the friends who make it worth it to put in the extra work to show they’re loved and cared about. 

friends tv GIF

Most importantly, I’ve learned this semester that it is crucial to take time for yourself. I love to be around people and I love having a busy schedule. Some say I thrive off of being busy. But, when all of your time is booked up and you don’t have time to yourself, it can drain you and take away from everything you’re doing that MAKES you so busy. Having time to rest and regroup is key to having the energy to power through the long and busy days. 

So many firsts…

As election day came to a close this past Tuesday, many people sat in anticipation over the results.

Some excited with confidence their candidate of choice would win the election, and some nervous for the future of our country.

No matter the feelings towards the outcome of the elections that took place, it is clear that it was a historical time for our country with out newly elected officials.

As some have said, it was a night of firsts. And here’s why.

Image result for veronica escobar Veronica Escobar was elected the first Latina congresswoman from the state of Texas. She ran on the Democratic platform.

Image result for sylvia garcia Sylvia Garcia was another one of the firsts Latina congresswomen from Texas, in addition to Veronica Escobar. She ran on the Democratic platform.

Image result for ilhan omar Ilhan Omar was the first Muslim woman elected to Congress. She ran on the Democratic platform in the state of Minnesota.

Image result for rashida tlaib Rashida Tlaib was another one of the first Muslim women elected to Congress, in addition to Ilhan Omar. Tlaib ran on the Democratic platform in the state of Michigan.

Image result for ayanna pressley Ayanna Pressley was the first black congresswoman from Massachusetts. She ran on the Democratic platform.

Image result for sharice davids Sharice Davids was the first Native American to ever be elected to Congress. Not just the first Native American woman, but the first Native American in general. She ran on the Democratic platform in the state of Kansas.

Image result for deb haaland Deb Haaland was also one of the first Native American woman elected to Congress. She ran on the Democratic platform in the state of New Mexico.

Image result for alexandria ocasio-cortez Alexandria Ocasio-Cortez is the youngest woman elected to Congress at the age of 29. She ran on the Democratic platform in the state of New York.

Image result for jared polis Jared Polis was the first openly gay man elected governor. He ran on the Democratic platform in the state of Colorado.

Image result for joe neguse Joe Neguse was elected the first black congress-person from the state of Colorado. He ran on the Democratic platform.

Image result for michelle lujan grisham Michelle Lujan Grisham was elected the first Latina, Democratic woman for governor. She ran in the state of New Mexico.

Related image Chris Pappas was elected the first openly gay congressperson from New Hampshire. He ran on the Democratic platform.

Image result for letitia james Letitia “Tish” James was elected the first black woman attorney general of New York. She ran on the Democratic platform.

Image result for jahana hayes Jahana Hayes was elected the from congressperson from Connecticut. She ran on the democratic platform.

Image result for keith ellison Keith Ellison was the first Muslim statewide elected official in the United States. He ran on the Democratic platform in the state of Minnesota.

Image result for kalan haywood Kalan Haywood was the youngest elected state legislator. He ran on the Democratic platform in the state of Wisconsin.

Image result for angie craig Angie Craig was the first elected lesbian mother in congress. She ran on the Democratic platform in the state of Minnesota.

One thing that all of these newly elected officials in our country have in common is they are all a part of the Democratic party. Obviously for one part of our country, people are very excited about this. For others, they aren’t. But no matter what political view you have or side of the platform you align with, I believe it’s safe to say that America is making progress in more ways than one. Electing such a diverse group of men and women shows as proof.

To an aspiring social media manager…

If you’re reading this, it’s probably because you’ve become interested in communications or more specifically, social media.

I don’t have enough good words to say about the field of communications or social media, given it is my biggest passion and it is what I plan to make my life’s work based on.

One of the biggest tips I would give you if you’re interested in the social media world is to work on your own, personal brand. This is so important if you’re going to be taken seriously by others you work for. Because after all, if your own social media isn’t looking good, then how are others supposed to trust you to make theirs look good? In addition to that, creating and developing your own personal brand gives you the practice you’ll need to help other brands in the future.

Finding your own branding is crucial because that is what people will know you for. Instead of just sharing every post you see that’s good on Facebook, try to find a theme. If you want to avoid getting political, then don’t share opinionated political articles but rather, patriotic articles. If you want to focus on love and community or words of encouragement, find articles and quotes that fit that mold and share them!

On Instagram, even though it might seem a little too much, you have to make sure your feed is visually appealing. When a person clicks on your profile, you want your feed to (unknowingly) draw them in. Another thing you could do on Instagram is switch your profile to a business account, so then you have access to all of the analytics of your page. You know who your audience is, what posts have the most engagement, and what times your followers are on Instagram, so you know when to post. You have to be intentional about this because when someone hears about you or your work, the first thing they will do is look at your social media platforms.

Social media has been a huge passion of mine for the longest time, but it wasn’t until my sophomore year college that I found I want to make a career out of it. This was partially because of the help of older girls who were in my department and same major. To help “pay it forward,” I would love to mentor a student pursuing a career in social media. Just by talking them through the different options that come with a career in social media and other avenues they can explore in the field. I think that would be amazing!

How Social Media Works with Non-Profits

It’s crazy because so often, we get caught up in running our social media accounts in one specific way.

Whether it’s for our own personal use or a business account we run, we tend to find one way that’s working and continue it.

But for non-profit organizations, they have to think outside the box.


The main goal of a non-profit’s social media use is to attract donors and volunteers.

It’s also tricky because non-profits don’t have the same amount of money to allocate to their marketing and social media use as big companies so they have to be extremely strategic in what they post and where they target it.

Of the social media platforms, Facebook and Instagram are going to be the most popular because they allow you to give a very personal look into the daily happenings of the organization you’re working for.


To attract donors and volunteers, there are five types of posts that would be helpful on to keep in mind when posting to social media platforms.

SHOW people how you’re helping (this would be like showing photos of a dog if you’re from the human society). This is important to post about because you want people to know what your organization is about and how you are ACTUALLY helping the areas around you.

humane society

Keep reoccurring themes (such as Throwback Thursday or Motivational Monday). By doing this, you keep consistency in your posts which is crucial because you want to have a good idea of what type of content you’re posting. You don’t want to just be posting random content — have a purpose.

red cross

Share news articles that pertain to your nonprofit. This is a good way to share information that isn’t biased with your followers to be informed about changes or events that impact your organization.

livestrong

Publicly thank supporters of your nonprofit. This helps the community know there are opportunities to volunteer for your organization but in addition to that, it’s also a kind gesture to show those who are already supporting that you truly appreciate them.

komen

And last but definitely not least, PROMOTE EVENTS. Social media is going to be one of the most important ways to advertise events you’re hosting and it’s important to use that to your advantage — especially if it’s open to the public.

foodbank

*5 tips were found on the following website – https://articles.bplans.com/a-nonprofits-ultimate-guide-to-social-media-marketing/*

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