To an aspiring social media manager…

If you’re reading this, it’s probably because you’ve become interested in communications or more specifically, social media.

I don’t have enough good words to say about the field of communications or social media, given it is my biggest passion and it is what I plan to make my life’s work based on.

One of the biggest tips I would give you if you’re interested in the social media world is to work on your own, personal brand. This is so important if you’re going to be taken seriously by others you work for. Because after all, if your own social media isn’t looking good, then how are others supposed to trust you to make theirs look good? In addition to that, creating and developing your own personal brand gives you the practice you’ll need to help other brands in the future.

Finding your own branding is crucial because that is what people will know you for. Instead of just sharing every post you see that’s good on Facebook, try to find a theme. If you want to avoid getting political, then don’t share opinionated political articles but rather, patriotic articles. If you want to focus on love and community or words of encouragement, find articles and quotes that fit that mold and share them!

On Instagram, even though it might seem a little too much, you have to make sure your feed is visually appealing. When a person clicks on your profile, you want your feed to (unknowingly) draw them in. Another thing you could do on Instagram is switch your profile to a business account, so then you have access to all of the analytics of your page. You know who your audience is, what posts have the most engagement, and what times your followers are on Instagram, so you know when to post. You have to be intentional about this because when someone hears about you or your work, the first thing they will do is look at your social media platforms.

Social media has been a huge passion of mine for the longest time, but it wasn’t until my sophomore year college that I found I want to make a career out of it. This was partially because of the help of older girls who were in my department and same major. To help “pay it forward,” I would love to mentor a student pursuing a career in social media. Just by talking them through the different options that come with a career in social media and other avenues they can explore in the field. I think that would be amazing!

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